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Innovative Online Training Institute
Call Us for More Information 1.855.384.7268
Innovative Online Training Institute
Call Us for More Information 1.855.384.7268
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Media Arts & Communication Studies
Advertising
Course OutlineUpon completion of this course you will be able to answer questions and solve problems involved in planning advertising and marketing campaigns. The course covers: advertising and marketing communications in Canada, creating the message and the optimal use of media. The contents of this course is used daily, on the job, by marketing and advertising professionals in marketing firms and editors in the media. This is a single stream course.
Topics of study covered within this course include the following:
• Advertising in a Marketing Communications Environment
• The Advertising Industry
• Consumer Behaviour Concepts
• Target Marketing
• Strategic Planning Concepts for Marketing Communications
• Creative Planning Essentials
• Design
• Layout
• Production
• Media-Planning Essentials
• Print Media: Newspapers and Magazines
• Broadcast Media: Television and Radio
• Out-of-Home Media
• Direct Response Media
• Interactive Media
• Sales Promotion
• Public Relations
• Event Marketing and Sponsorships
Duration
Approximately 20 hours
Text Books
The text book required for this course is outlined below and can be purchased through any online book supplier:
ISBN#: 978-0-13-240574-4
Prerequisites
None
Cost
$699.00
Duration
Approximately 20 hours
Text Books
The text book required for this course is outlined below and can be purchased through any online book supplier:
ISBN#: 978-0-13-240574-4
Prerequisites
None
Cost
$699.00
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Share your feedback by completing our short Survey & instantly SAVE on your next online enrollment
Redeem your Special Discount Code once you complete our Survey.
CLICK HERE TO START!