Media Arts & Communication Studies

Graphic Communications

Course Outline

Graphic Communication (also known as Graphic Design) is a field with two goals in mind: persuasion and information. A designer’s job is to entice the viewer with visual appeal and to create a strong message. He or she also organizes and clarifies information so that it is easy to read and find particular details quickly. Both of these skills are used to create imagery that is mass-produced for a particular audience. Graphic Communication skills are involved with anything commercially printed or published on the Web. This includes but is not limited to: books, magazines, web sites, billboards, packaging, signs, commercials and anything else that needs a creative touch. Upon completion of this course you will be able to answer questions and solve problems in Graphic Communications. The course covers the pre press preparations and relief, flexographic, gravure and screen printing as well as finishing and binding; and careers in the graphic communications field. The course content is used daily, on the job, by printers, editors, publishers and creative artists working through the print medium. This is a single stream course consisting of two parts. Each part contains different number of lessons as well as examinations. 

• Contact Printing
• Lithographic Platemaking
• Lithographic Press Systems
• Lithographic Press Operation and
• Troubleshooting
• Relief Printing
• Flexographic Printing
• Gravure Printing
• Screen Printing
• Substrates
• Finishing and Binding
• The Business of Printing
• Graphic Communications Careers
• Overview of Graphic Communications
• Safety and Health
• Measurement
• Typography
• Design and Layout
• Text Composition
• Page Composition
• Color Science, Vision, and Space
• Electronic Prepress and Digital Printing
• Digital Image Capture
• Color Management
• Line Photography, Process Cameras
• Halftone and Special Effects Processes
• Processing Photographic Material