Business Studies

Marketing Organization & Administration

Course Outline
Upon completion of this course you will be able to answer questions and solve problems involved in the marketing of any organization. This course covers: marketing fundamentals, the marketing environment; marketing policies, and managing the marketing environment. The contents of the course are used daily, on the job by marketers, marketing managers and CEOs of companies. This is a single stream course consisting of two parts. Each part contains a different number of lessons as well as examinations.

Topics of study covered within this course include the following:

• Marketing for Consumers, Firms, and Society

• Strategic Planning

• Segmenting and Positioning Market Strategy

• Evaluating Market Opportunities

• Demographics, Consumers, and Markets

• Consumer Behavior

• Marketing to Businesses and Organizations

• Improving Decisions with Marketing Information

Duration
Approximately 20 hours per part

Text Books
The text books required for this course are listed below and can be purchased through any online book supplier:
ISBN#: 978-0-07-097425-8
ISBN#: 978-0-07-097429-6

Prerequisites
None

Cost
$499.00 per part (This course consists of 2 parts in total)